The haute couture fashion brand Silvia Navarro collaborates with the Virgen de la Arrixaca Family Room of the Ronald McDonald Children's Foundation by selling its characteristic solidarity plush toys.
The high-fashion brand Silvia Navarro is collaborating with the Ronald McDonald Family Room at the Virgen de la Arrixaca University Clinical Hospital of Murcia, selling its signature plush toys in its boutiques in Murcia and Alicante. This marks the first physical location where these popular animals, with their many fans and followers, can be purchased. All proceeds from the sale of these plush toys will go towards funding the Family Room that the Ronald McDonald Family Foundation operates at the Virgen de la Arrixaca University Clinical Hospital in Murcia.
In the more than three years that the room has been operating, as of July 2023, it has served over 200 families, receiving 434 adults and 27 siblings of a total of 224 children admitted while receiving treatment for their illnesses. Purchasing these plush toys helps families of hospitalized children have a place where they can find a moment of rest, privacy, and relaxation within the hospital while their children are being cared for, gaining peace of mind in this 'oasis of calm' while being as close as possible to their loved ones.
In the words of the company's designer and CEO, Silvia Navarro : “This collaboration is especially gratifying because it involves our wonderful customers, whom we are fortunate enough to accompany during their joyful and celebratory moments as their favorite fashion brand. We trust in their generosity to support those who are going through a difficult time and have their little ones hospitalized, because what could be more beautiful than caring for those who care for others?” Furthermore, Silvia Navarro has purchased plush toys for all of its team and staff at its seven stores located on the main streets of Madrid, Valencia, Alicante, Murcia, Granada, Seville, and Malaga, and has donated "Design Your Own Fashion" kits and art supplies to the Family Room so that siblings accompanying children can have fun playing at being designers while their siblings are being cared for by the medical team. With this action, framed within the CSR policy of the fashion company, Silvia Navarro complies with several SDGs, Sustainable Development Goals of the UN 2030 Agenda, specifically these: 3, 4, 5, 13, 10 and 17.
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